The Origin Story – Personal Finance Map
Hi, my name is Liang Seng and I am the founder of Personal Finance Map in Singapore.
Why did I start Personal Finance Map?
As a Financial Consultant since 2010, I have spoken with many individuals in the course of my career. When it comes to the topic of finance, many people are unfortunately not very savvy in this important topic.
Before I joined the industry, I was one of those that largely ignored this big topic of finance. So long as I have enough income to spend and save each month, I am contented.
It has never occurred to me how I can make my money work harder or think about how to structure my finance portfolio.
It was only when I lost my job in 2008 during the global financial crisis that got me looking into this topic of finance.
I decided to join the financial planning industry in 2010 as I wanted control over my career. It was meant to be just another career.
Until my first major claim in 2012 when my church friend cum client got severely burned in a fire at home! I realised that the work I do has a real impact as I did his claims for the next few months! Without the planning he did with me, he would have suffered not only physical pain but also “financial pain”.
It was only when I lost my job in 2008 during the global financial crisis that got me looking into this topic of finance.
I decided to join the financial planning industry in 2010 as I wanted control over my career. It was meant to be just another career.
Until my first major claim in 2012 when my church friend cum client got severely burned in a fire at home! I realised that the work I do has a real impact as I did his claims for the next few months! Without the planning he did with me, he would have suffered not only physical pain but also “financial pain”.
I begin to collate my experiences for this website and translate when I have been doing for the past 10 years into a MAP. When you want to get to a specific destination which you are unfamiliar with, you refer to a map to get there. Maps present information about the world in a simple, visual way. The directions in maps help us in pin-pointing the location of a particular area so that we can navigate from one spot to another without getting lost.
Similarly, a personal finance map guides you in the area of personal finance so that you know how to get to your financial goals in life. It provides you the direction and clarity so that you save time and effort then if you were to go on this journey without a map. You can only achieve our financial goals if you know where you are currently, where do you want to go and most importantly, how to get there!
I begin to collate my experiences for this website and translate when I have been doing for the past 10 years into a MAP. When you want to get to a specific destination which you are unfamiliar with, you refer to a map to get there. Maps present information about the world in a simple, visual way. The directions in maps help us in pin-pointing the location of a particular area so that we can navigate from one spot to another without getting lost.
Similarly, a personal finance map guides you in the area of personal finance so that you know how to get to your financial goals in life. It provides you the direction and clarity so that you save time and effort then if you were to go on this journey without a map. You can only achieve our financial goals if you know where you are currently, where do you want to go and most importantly, how to get there!